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Training: the basics of starting a business


Along with the other economic promotions of l’Est Vaudois (Chablais Région and Pays-d’Enhaut Région) as well as Genilem, we are offering two training days for future entrepreneurs on 16 and 23 November next (both Tuesdays).  

Comprising 4 practical workshops, the training aims to help you discover and learn to master the tools vital for setting up and steering your project, while also providing you with practical advice for making smooth headway.

You will tackle the following 4 themes:

- How can I tell if my business idea is valid?
- How can I offer it to the market so it sells?
- Why and how to make a convincing business plan?
- How can I present my project in a practical and memorable way?

Video clips on the theoretical points are sent in advance to participants, to be consulted before the training.  During the practical workshops, you will make concrete progress on YOUR project.

Tools to be covered

- Market study
- Canvas Business Model
- Canvas Value Proposition
- Business Plan
- Pitching techniques

Teaching aims

-Identifying and prioritising your customer segments, creating a positioning matrix and discovering solid pathways for development of your market study
- Deepening your knowledge of your customers and their needs, laying the foundations of a unique offer and discovering the keys to communicating successfully and hitting your targets
- Gaining an overall vision of how your business is organised, developing ways of identifying priorities for improvement and defining the basis of your growth strategy 
- Getting to know the structure of your Business Plan and writing the first draft of your “Executive Summary”  
- Discovering good practice for making a striking pitch and coming away with a pitch of several minutes’ length, ready to go 

Who is this for?

This training is aimed at those living in the Riviera-Lavaux, Pays-d’Enhaut and Chablais regions who already have an idea or a business project as well as those whose project is based in the above regions.  It is also aimed at those who have started up their business and who are looking for advice and tools for getting off to a good start.  


To have watched the theory presentations (video), sent electronically by your training coach 7 days before the training.  Estimated viewing time is 45 minutes in total and will allow you to make clear progress with your project during the workshop.  


Certificate of participation from GENILEM

Practical information

Date: Tuesday 16 and 23 November 2021
Duration: 2 days, from 09.00 to 16.30.  Reception at 08.30.
Price: Special offer of 250CHF instead of 380CHF – two meals included.  Places are limited.

Organisation conditions: Registration ends on 11 November 2021. Training will take place in person, in accordance with health rules and social distancing, and provided that a minimum number of participants is met.

More information and registration HERE